Meta’s Threads microblogging platform continues to grow its audience, supported by the shift of users away from social network X following the election of Donald Trump. Meta CEO Mark Zuckerberg announced that Threads now has over 100 million daily users and 300 million monthly active users, reflecting an increase of 25 million since November.
Steady User Growth and New Milestones
While Threads consistently updates its monthly active user count, this is the first time the company has shared daily active user figures, as noted by TechCrunch. Last month, Threads and Instagram CEO Adam Mosseri reported that 15 million new users joined the platform in the first two weeks of November alone—approximately one million per day. It took Threads just over a year to achieve 275 million monthly active users, notes NIXSOLUTIONS.
Expanding Features to Attract More Users
To continue its growth, Threads is actively working to improve its platform and user experience. Recently, the company announced upcoming “long-overdue improvements,” including enhancements to its internal search functionality and the introduction of a new trends page. These updates aim to make the platform more competitive and user-friendly.
Threads’ consistent updates and feature improvements highlight Meta’s commitment to retaining and growing its user base. We’ll keep you updated as more integrations and features roll out to meet user needs and expectations.