Threads, the microblogging platform developed by Meta as an alternative to X (formerly Twitter), expanded its user base by over 35 million in November 2024. For nearly three months, the platform consistently attracted over a million new accounts daily. This surge coincided with a significant user exodus from X following Donald Trump’s U.S. presidential election victory, an event supported by X owner Elon Musk.
Growth Accelerates Amid User Migration
Meta’s Threads has maintained remarkable growth compared to its competitors. Meta spokesperson Alec Booker highlighted in a statement to The Verge, “We have been registering over a million users per day for three months now.” In November alone, Threads gained 35 million new accounts, solidifying its position as one of the fastest-growing social networks globally.
Data shared by Axios reveals that since November 14, Threads added 20 million users, complementing the 15 million who joined in the two weeks prior. This rapid growth demonstrates Meta’s ability to capitalize on the increasing demand for alternatives to X, amidst a broader rise in the popularity of social media platforms, notes NIXSolutions.
Competition and Platform Enhancements
Threads’ main rival, Bluesky, has also experienced growth, albeit at a slower pace. Bluesky’s user base reached 15 million in early November and grew by approximately a million daily thereafter, bringing its total audience to over 22 million. Despite this, Threads has consistently outpaced its competitor.
In response to the competitive landscape, Meta has rolled out updates to enhance user experience on Threads. Instagram CEO Adam Mosseri acknowledged that Bluesky’s rise partly influenced recent updates. These include a customizable subscription feed and testing a feature that allows users to prioritize posts from their subscriptions as their main feed.
Threads’ rapid evolution shows Meta’s commitment to adapting to user needs. We’ll keep you updated as Threads continues to grow and refine its platform to compete effectively.