X recently announced changes to its subscription model. As of December 21, the platform has raised the price of its top-tier Premium+ plan to $22 per month. This adjustment means that users subscribing to this plan will now pay more compared to the previous monthly cost of $16. Existing Premium+ subscribers can continue using the service at the same rate until January 20.
Subscription Price Changes and Impact
As Reuters reports, the Basic and Premium subscription prices remain unchanged, holding steady at $3 and $8 per month, respectively. The adjustment in pricing is part of a broader strategy by the administration of X. With the increased price for Premium+, the social network plans to direct more funds toward content creators, rewarding them for posting content on the platform. The changes currently affect only certain countries where X operates and offers subscriptions, and the shift aims to generate more revenue from subscribers, reducing the network’s reliance on advertisers.
Premium+ Features and Long-Term Goals
Subscribers to the Premium+ plan will receive several benefits, including an ad-free browsing experience, more extensive access to the Grok chatbot, and enhanced features within the Radar service, which tracks trends through specific keywords. These features are designed to make the Premium+ plan more attractive to users and boost subscription revenue. By increasing subscription-based income, X intends to decrease its reliance on advertisers. This is a crucial move for Musk, who believes that reducing dependence on advertising will improve the objectivity of the platform’s content.
In the long term, X’s monetization strategy aims to balance content creator incentives with user experience improvements, concludes NIXsolutions. Although this price hike may impact some users, X plans to continue refining its service offerings and will keep users updated as more integrations become available.