Twitter is going to roll out a new feature that allows users to pay for individual articles through microtransactions. This move is aimed at boosting the platform’s revenue streams and providing a new way for content creators to monetize their work.
How will it work?
Under this new system, Twitter users will be able to purchase access to individual articles posted on the platform. Content creators can set a price for their articles and receive a percentage of the revenue generated from purchases.
To make a purchase, users will need to have a linked payment method set up in their account. They will then be able to click a button to unlock the article and access its full content.
Benefits for content creators
This new feature is particularly beneficial for content creators who have a smaller following. It provides them with a way to monetize their work without relying on advertising revenue or sponsorships. Instead, they can offer their audience a pay-per-article option, allowing readers to support their work directly.
While this new feature presents exciting possibilities for content creators, some users are concerned about the potential for it to create a paywall culture on Twitter. Critics argue that this could create a divide between users who are willing to pay for access to content and those who are not, further entrenching existing inequalities.
Overall, Twitter’s new pay-per-article microtransactions feature is an interesting development in the world of social media monetization, notes NIXSolutions team. It remains to be seen how successful it will be in generating revenue for both the platform and its users.