Almost a year since testing commenced, Twitch is set to launch automatically generated TikTok-style feeds, offering users a curated selection of videos. The announcement came during the Patch Notes broadcast, revealing that these feeds will be categorized into clips and broadcasts.
The new feature will debut as a tab on the mobile application by month-end, with plans for integration into the main page in May. These feeds will encompass broadcasts and video clips from various channels, provided they adhere to Twitch’s content guidelines.
Content Overview:
Users accessing the broadcast feed will encounter content from both followed creators and recommendations generated by Twitch’s algorithm. Upon discovering a broadcast of interest, viewers can simply click on the author’s avatar to navigate to their channel and access the full broadcast. Similarly, the Clips feed will showcase a curated collection of short clips extracted from Twitch live broadcasts, indicating when the author is currently active, allowing users to engage further.
Advertisement Integration:
While advertising will be present within the new feeds, Twitch product manager Jess Sung assures users that they can seamlessly scroll past it without interruption. This ensures a user-friendly experience without disrupting the viewing process.
With the introduction of TikTok-style feeds, Twitch aims to enhance user engagement and provide a more immersive viewing experience for its diverse community, concludes NIXSolutions. As the rollout progresses, we’ll keep you updated on any further developments.