Snapchat has long embraced the power of Generative AI within its platform, offering an array of functionalities through the My AI app suite. From a ChatGPT-based chatbot to Dreams AI effects for selfies, the app has continually expanded its AI repertoire. In the latest update, Snapchat+ users with a paid subscription gain access to an intriguing addition: AI-powered photo completion.
AI-Powered Photo Completion
The new feature allows users to effortlessly complete photos by utilizing AI algorithms. This functionality becomes particularly handy when the object within the photo appears too large. Simply tapping the crop button in the upper right corner, selecting “Extend,” initiates the application to seamlessly complete the photo. This process simplifies the user experience, as the app autonomously handles the task.
Dreams Functionality Upgrade
Moreover, the Dreams function has undergone an upgrade, enabling users to simulate taking photos with friends without actually capturing an image. By selecting a friend’s name from the contact list, users can generate a “photo” that can be published. Snapchat+ subscribers gain access to a pack of eight Dreams selfies, while free users can test this feature once before considering a subscription or a package purchase priced at $0.99, notes NIXsolutions.
Rapid Growth and Market Dynamics
The integration of AI features into Snapchat has proven fruitful, evidenced by a significant increase in paid subscriptions. From 5 million to now 7 million users, Snapchat aims for a “medium-term goal” of 10 million. However, achieving this objective faces challenges, notably from Meta services offering similar features at no cost, notes .
As Snapchat continues to evolve with cutting-edge AI capabilities, it remains at the forefront of innovative social media functionalities, catering to an increasingly tech-savvy audience.