Twitter’s main argument for this option is that the user will receive “better ads”.
“Keep your ads relevant by allowing Twitter to track third-party data on this device, such as the apps you use and the websites you visit. After activating tracking, you can always change this later in the settings of your device,” reads a Twitter post.
Despite the discontent of large advertisers with Apple’s new policy, it is popular with ordinary users, notes NIX Solutions. The source says that about 96% of iOS users in the US refuse to activate the tracking feature. It looks like advertisers will have to look for new ways to collect data to serve users with personalized ads.