Instagram is enhancing its identity with a new audio signature for Reels. This unique sound will be played at the end of each uploaded clip, acting like TikTok’s recognizable audio for videos saved in users’ camera rolls.
Crafting the Perfect Sound
Instagram’s audio and brand teams dedicated countless hours to developing this feature. Through numerous workshops, they fine-tuned different sounds until they found one that matched a range of emotions, from serious to inspirational to funny. The first beat is a drum, chosen for its energetic pulse reflecting the creativity Reels encourages, followed by playful and simple keyboard notes.
A Metaphor for Everyday Creativity
Sierra Sinclair, Meta’s sound designer, explains, “We intentionally created a sound that is meant to be intermittent but imperfect—a metaphor for everyday creativity that doesn’t have to be perfect to be shared.” This signature sound is designed to reflect the spontaneity and uniqueness of everyday content. We at NIXSolutions will keep you updated as Instagram continues to innovate its audio experience.