Social media platform, Pinterest is testing a new premium video ad format on its app’s search tab. The new ad format allows advertisers to showcase their video ads in a larger format that spans across the entire width of the screen on mobile devices.
What is the new ad format?
The new ad format is called the “max-width video ad” and is currently being tested in the United States. It is designed to help advertisers capture the attention of users by taking up more screen real estate than the current video ads on Pinterest.
How does it work?
When a user searches for a particular keyword or phrase on Pinterest, the search results page will display a video ad at the top of the page. The ad will be displayed in a horizontal format that stretches across the entire width of the screen on mobile devices, providing advertisers with more space to showcase their products or services.
Benefits for advertisers
The new ad format is expected to provide advertisers with higher engagement rates and better click-through rates. According to Pinterest, early tests of the new ad format have shown that users are more likely to engage with the ad and click through to the advertiser’s website. The larger format also allows advertisers to showcase more content, such as product features, pricing, and promotions.
What does this mean for Pinterest users?
While the new ad format may provide advertisers with more opportunities to showcase their products and services, it may also mean that users will see more ads on Pinterest. However, Pinterest has stated that it is committed to maintaining a high-quality user experience, and that it will continue to monitor and adjust its advertising strategy to ensure that users are not overwhelmed with ads.
Conclusion
Pinterest’s new premium video ad format is designed to provide advertisers with more space to showcase their products and services, notes NIX Solutions. The new ad format is currently being tested in the United States, and early results have shown that it is providing advertisers with higher engagement rates and better click-through rates. While this may mean that users will see more ads on Pinterest, the company is committed to maintaining a high-quality user experience.