YouTube introduced a design update late last year, featuring a “new, softer shade of red” and a red-to-purple gradient. The previous red, in use since 2017, had several drawbacks. It appeared too harsh, looked orange on some screens, and even caused screen burn-in on TVs. To address these issues, a cooler shade of red was introduced, making the interface easier on the eyes and reducing display-related problems.
Why Purple?
Along with the updated red, YouTube incorporated a purple gradient into the interface. This gradient appears in the video progress bar and other UI elements. The design team considered using orange or yellow but ultimately chose purple, which they felt complemented the new red most naturally.
Purple, a color rarely found in nature, symbolizes creativity and progress—values closely associated with YouTube. The gradient tilts at a 45° angle, with the purple on the right, symbolizing forward movement. Red is now used more selectively in brand marks, identity elements, and UI components like the logo and icons, while the gradient appears in the progress bar, Subscribe and Like buttons, and the Premium badge.
Animation Enhancements
Another notable change involved animation updates, adds NIXSOLUTIONS. The YouTube launch animation, where the logo expands and contracts along with the progress bar, now includes the new gradient for an added branding effect. According to the developers, this subtle enhancement reinforces YouTube’s evolving identity.
These updates refine YouTube’s visual experience, making the platform more user-friendly and aesthetically appealing. We’ll keep you updated on future improvements.