TikTok short video service has announced the global launch of a self-service platform for advertisers, reports SearchEngines. Platform tools allow you to create advertisements, customize targeting and reach audiences in 20+ countries of the world.
Users with business accounts will also receive additional tools, but the company did not specify which ones.
Previously, in order to advertise on TikTok, you had to contact a company representative.
Small Business Promotion Credits
TikTok also set aside $ 100 million in advertising credits for small businesses. These funds are intended to support companies in the face of the COVID-19 pandemic.
Under the program, entrepreneurs will be able to receive a one-time bonus of $ 300, which is valid until December 31, 2020, notes NIX Solutions.
You can access the self-service platform and apply for advertising funds through the TikTok for Business portal, launched in June.