LinkedIn is currently experimenting with a new short video feed, reminiscent of TikTok. Joining the trend set by other major platforms like Instagram, YouTube, Snapchat, and Netflix, LinkedIn aims to offer users a more dynamic and engaging experience.
Testing the Waters
Austin Null, director of strategy at McKinney, was among the first to notice this new feature. He shared a brief demo on LinkedIn, showcasing the video feed located within the app’s navigation bar under the Videos tab. By clicking on the Video button, users are directed to a vertical feed of short videos, where they can engage by liking, commenting, or sharing content. While details about the feed’s algorithm remain undisclosed, it appears tailored to cater to professional interests.
Professional Focus
Unlike its counterparts, LinkedIn’s video feed primarily emphasizes career-related content. While users have always had the option to post videos, the dedicated feed aims to foster increased interaction and transparency by offering easily digestible video content.
A Shift in Learning Dynamics
As per Microsoft-owned LinkedIn, video content is increasingly favored for professional learning. The platform seeks to provide users with a novel means of discovering pertinent videos. Though currently in its early testing phase, this feature underscores LinkedIn’s commitment to evolving with user preferences.
Expanding Opportunities for Creators
The introduction of the new feed coincides with a surge in creators leveraging TikTok to share insights on career advancement and professional growth. LinkedIn’s platform offers creators an additional avenue to showcase their content and potentially expand their audience. There’s speculation that LinkedIn may explore monetization avenues for the feed in the future, incentivizing creators to share their expertise on the platform, adds NIX Solutions.
We’ll keep you updated on any developments regarding LinkedIn’s short video feed, as the platform continues to evolve to meet the changing needs of its users.