NIX Solutions: The Most Interesting Facts About Instagram

During its 12-year history, Instagram has collected quite a few statistics. Today we decided to share the most interesting facts.

But first, a bit of history – Instagram was launched on October 6, 2010 and developed by Kevin Systrom and Mike Krieger. Then, already in 2012, Facebook bought Instagram for one billion dollars.

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Today it is one of the most popular social networks. There are over 1 billion active Instagram users. They also use it in different ways: someone for personal purposes, someone for the purpose of promoting a product or selling, advertising.

First photo

The first historical photo published online was a photo of a pet, namely a dog, one of the founders. Today this photo has more than 320 thousand likes.

Instagram has over 1.44 billion users

When the social network launched, they started with only 25,000 active users. By 2013, the social network has become one of the main platforms in the world. In 2022, it has 1.44 billion monthly active users. Although the total number of users is already more than 2 billion, of which approximately 35% are not active.

Over 80% of accounts are for personal use

Over 80% of Instagram accounts are for people who use it for personal purposes. That is why companies see it as a marketing vein. NIX Solutions adds that according to online studies, approximately 8% of Instagram accounts are fake.

The average age of the audience is 25-34 years

Most of the Instagram audience consists of people aged 25-34. This is approximately 32% of all platform subscribers.

Instagram’s value exceeded $100 billion in 2018

In 2018, Bloomberg stated that if Instagram were a commodity, it would be worth $100 billion. For comparison, Elon Musk is ready to buy Twitter for $44 billion.

Most Liked Photo

Over the years, Instagram has had many popular posts. But to date, the most famous photo is the image of an egg on the World Record Egg page. It was used for promotional purposes, and the photo quickly shattered into memes.

50 billion photos

In total, more than 50 billion photos have been published on Instagram. At the same time, about 995 photos are uploaded to the social network every second. Stories are published every day by 100 million accounts.

16 million Google searches

There are over 16 million Google searches for the word “Instagram” every month.