Greenly analyzed the carbon footprint generated by TikTok users and discovered that “TikTokers” contribute to greenhouse gas emissions at a faster rate than users of other social networks. This is largely due to the energy-intensive operation of servers, which rely on electricity. The more time users spend on the app, the more energy is consumed, leading to higher greenhouse gas emissions.
Each TikTok user leaves behind a carbon footprint, which represents the sum of emissions caused by their online activity. If these users decided to stay offline, such emissions would not occur. For TikTok in 2023, the carbon footprint in the US and UK alone amounted to 7.6 million tons, surpassing both X and Snapchat. This figure also slightly exceeds Instagram’s footprint, despite Instagram boasting nearly twice as many users (2 billion).
Globally, TikTok’s carbon emissions are estimated to reach 50 million tons, according to The Guardian. To put this into perspective, Greece’s total CO2 equivalent emissions in 2023 were approximately 51.67 million tons.
Comparing Carbon Emissions Across Platforms
TikTok users contribute more emissions due to the extended time they spend on the app. On average, TikTok users spend 45.5 minutes per day, compared to 30.6 minutes for Instagram users. This increased usage is attributed to TikTok’s algorithms, which effectively engage users.
In terms of annual carbon footprint, the average TikTok user generates 48.49 kg of CO2 equivalent, followed by YouTube users at 40.17 kg and Instagram users at 32.52 kg. These numbers are comparable to the emissions caused by driving gasoline cars. For instance, a TikTok user’s footprint equates to driving 197 km per year, compared to 164 km for YouTube and 133 km for Instagram.
Future Efforts Toward Sustainability
Despite its significant environmental impact, TikTok plans to achieve carbon neutrality by 2030 under its Project Clover initiative, adds NIX Solutions. The first data center aligned with this goal is already operational in Norway, running entirely on renewable energy. If TikTok successfully implements this plan across its infrastructure, it could significantly reduce its carbon footprint.
We’ll keep you updated on TikTok’s progress toward sustainability and the broader implications for the tech industry.