NIXSolutions: TikTok Adds Age Limits to Beauty Filters

TikTok is introducing age restrictions on some of its beauty filters to address growing concerns about their impact on the mental health of teenage users. These changes aim to foster a healthier online environment for younger audiences.

NIX Solutions

Filters Affected by the Update

The new rules, expected to roll out “in the coming weeks,” will prohibit individuals under 18 from using certain appearance-altering effects. Additionally, filter descriptions will be expanded to clarify how they modify images. For example, filters like Bold Glamour—which enhance features such as smoother skin, longer eyelashes, and slimmer faces—are likely to fall under the restrictions.

Not all filters will be impacted, adds NIXSolutions. TikTok clarified in a press release that filters designed to be “obvious and funny,” such as those adding animal ears or comically exaggerated facial features, will remain accessible to users of all ages.

Concerns Behind the Changes

The decision stems from findings by Internet Matters, a nonprofit organization dedicated to online child safety. The organization’s report highlighted how beauty filters contribute to unrealistic beauty standards. It revealed that many children struggle to distinguish between altered and unaltered images, leading to “significant social pressure” to maintain a perfect appearance online.

TikTok’s efforts reflect a broader push for platforms to address the social and psychological pressures that younger users face. While these steps mark progress, we’ll keep you updated as more measures and updates emerge.