Instagram is testing a feature that lets users reset their recommendation system. This innovation is aimed at those who feel current suggestions no longer reflect their interests, providing an opportunity to start fresh. The algorithm will relearn preferences to generate updated and relevant content.
According to TechCrunch, the feature is especially useful for users whose preferences have evolved. For instance, someone who previously enjoyed cooking videos might have shifted their interests, yet the algorithm continues showing outdated content in Reels or the Explore feed. Resetting allows personalization to restart, basing recommendations on new interactions with posts and accounts.
Key Details of the Feature
When resetting recommendations, users will also have the option to review and edit their subscriptions. This includes the ability to unfollow accounts that no longer resonate with their preferences. Instagram’s reset feature is comparable to TikTok’s For You feed reset introduced last year.
Instagram CEO Adam Mosseri explained that the tool is not intended for frequent use. In a video statement, he emphasized the impact of resetting: “Your Instagram will be pretty uninteresting at first, as we’ll treat you like we don’t know anything about your interests. It’ll take time for the system to learn again. So only use this when you need a real fresh start.”
Additionally, the reset complements existing tools like marking posts as “Interesting” or “Not interesting,” editing preferences, and hiding content with specific words via the “Hidden Words” feature.
Instagram plans to make this feature available worldwide soon, adds NIX Solutions. While this tool can be transformative for users seeking fresh content recommendations, we’ll keep you updated on its broader availability and any additional features that may enhance user control.